Page-two opportunity plan
Prioritise the approved audit’s strongest treatment terms that already rank close to page one.
This month’s focus
Randwick local consistency
Keep website service details aligned with the claimed profile, 4.9-star rating, 132 reviews and 89 photos recorded in the audit.
Repair the booking signal
Validate Phorest bookings before changing budgets, bids or campaign settings.
Work in progress
| Task | Growth stage | Owner | Due | Status | Success measure |
|---|---|---|---|---|---|
| Validate Phorest booking event and reconcile confirmed bookings | Demand · Conversion | Kley AU + Skin Clinic Blyss | 24 Jul | Awaiting client input | Confirmed booking volume and tracking path |
| Prepare primary/secondary conversion configuration proposal | Demand · Conversion | Kley AU | 26 Jul | Planned | Approval-ready configuration proposal |
| Draft a service-safe exact-negative list for Search | Demand | Kley AU | 29 Jul | Planned | Exact negatives conflict-checked before review |
| Prioritise striking-distance treatment keywords | Authority | Kley AU | TBC | Planned | First optimisation set documented |
| Map missing treatment content to page briefs | Authority · Conversion | Kley AU | TBC | Planned | Priority page list ready for approval |
Awaiting approval or client input
- Phorest booking validationSkin Clinic Blyss + Kley AU · confirm booking count and deduplication
- PMax service-scope confirmationSkin Clinic Blyss · confirm offered and profitable treatment categories
- Google Ads implementation change setKley approval · after final configuration and exact negatives are drafted
Next up
- Reassess budgets and bidding using clean booking dataAfter 30–45 clean primary bookings
- Prepare PMax asset refreshAfter the conversion signal is reliable
- Continue approved Authority workTreatment keyword and content priorities remain in scope
Recently completed
| Completed | Work | Stage | Outcome |
|---|---|---|---|
| 19 Jul | Google Ads Performance & Action Plan published | Demand | Recommendations approved; no Google Ads changes made |
| 19 Jul | Growth System Client Hub published | Operations | One place for priorities and deliverables |
| 18 Jul | Authority Audit published | Authority | Approved organic and local baseline live |
| 18 Jul | Local profile snapshot corrected | Authority · Local | Verified Randwick profile data now shown |