This month
The first 30-day priorities are based on live account and search data. Paid-media changes remain approval-gated.
Active work
Authority Audit
Refreshed organic-search, backlink, local-entity and AI-readiness baseline with priority authority actions.
Content Strategy
A three-month, evidence-based content plan targeting pricing, revision, procedure and local search demand.
Google Ads Performance & Action Plan
Live account results, search-term evidence and a 30-day plan focused on qualified enquiry efficiency.
Meta Ads Performance & Action Plan
Live remarketing results, a delivery blocker and a controlled route back to optimisation.
Gastric Sleeve Surgery Guide
Patient decision-support pillar covering assessment, procedure context, follow-up and questions for a consultation.
Weight Loss Clinic Sydney
Local care-pathway page for people exploring BodyFree’s Sydney and Newtown consultations.
Gastric Sleeve vs Gastric Bypass
Plain-English comparison content to support better questions in a specialist consultation.
Current Work
Owned tasks, dates, approval dependencies and the next work across Authority and Demand.
Growth System
Build Authority
Authority audit refreshed 20 Aug. Gastric sleeve pillar, Sydney location page and comparison article are now live in the client hub.
Generate Demand
Google Ads and Meta Ads are active workstreams.
Optimise Conversions
Tracking and landing-page review follows the current paid-media diagnosis.
Build Loyalty
Reviews, referral and retention activity are not yet in scope.
