Organic presence today
Search Console measures Google Search performance, not total market demand or competitor share.
Organic clicks28190 days · down 32% vs prior 90 days
Impressions68,500Down 31% vs prior 90 days
Organic CTR0.41%Essentially flat vs 0.41% prior period
Average position21.5Down from 17.0 in the prior 90 days
What changed: visibility and clicks fell at almost the same rate, while CTR held steady. This points first to weaker rankings and available impressions, rather than a broad snippet-only problem. The priority is to recover commercial procedure and pricing pages that have high impressions but mostly sit beyond page one.
Priority page opportunities
Current 90-day Google Search Console performance. Rank is an average, not a fixed SERP position.
| Page | Impressions | Clicks | CTR | Average position | First authority action |
| Homepage | 17,257 | 76 | 0.44% | 14.9 | Strengthen internal links to core procedure, pricing and consultation pathways; retain the Sydney surgery focus. |
| Weight Loss Surgery Pricing | 12,786 | 40 | 0.31% | 27.2 | Expand decision-support FAQs and keep funding, insurance and self-funded information current and clinically reviewed. |
| Revision Bariatric Surgery | 6,756 | 16 | 0.24% | 23.3 | Clarify candidate scenarios, process, expertise and the pathway to a consultation. |
| Gastric Sleeve | 5,573 | 12 | 0.22% | 22.0 | Refresh procedure comparison, eligibility and recovery FAQs, then link from relevant supporting content. |
| BMI Calculator | 9,069 | 8 | 0.09% | 30.3 | Use it as a top-of-funnel pathway: add clear, appropriate next steps to information and consultation options. |
Authority pages already earning trust
Use these as topical hubs to pass users and internal-link relevance to priority commercial pages.
Dr David Joseph profile53 clicks, 3,727 impressions and an average position of 6.6. Keep credentials, review dates and links to appropriate procedures current.
SADI-S procedure page29 clicks, 1,905 impressions and an average position of 5.1. It is a strong specialist visibility asset that should connect to broader procedure and consultation journeys.
Brand and surgeon queries“Body Free Clinic”, “BodyFree”, “Dr David Joseph” and review queries continue to signal established entity and practitioner demand.
Link authority & technical signals
DataForSEO live backlink index, refreshed 20 Aug 2026.
Authority rank33/100DataForSEO domain rank
Live backlinks384Excluding internal links
Referring domains231222 referring main domains
Broken pages5Detected in the backlink crawl
Action: verify the five detected broken pages and preserve or redirect any URLs with meaningful referral traffic. Assess link opportunities on relevance and editorial merit, not raw link volume.
Local entity & trust readiness
Google Business Profile: BodyFree Weight Loss Clinic is configured at RPAH Medical Centre, Newtown NSW, with BodyFree’s website and phone number, a primary Weight-Loss Service category and additional Bariatric surgeon and Specialised Clinic categories.
Reputation: 4.1★ from 35 reviews. The newest review was posted 10 Aug 2026 and recent reviews have replies.
- Keep clinical, contact, address, service and hours facts consistent between the website and Profile.
- Maintain a privacy-safe review request and prompt response practice.
- Review the profile’s service list and practitioner information against the current site.
Website readiness
The refreshed priority pages returned 200 status codes and use clear, Sydney-specific titles and H1s. The site publishes robots.txt and an XML sitemap; its page sitemap was updated 24 Jul and local sitemap 10 Aug.
- Validate structured data implementation and page-level clinical review dates in the next technical pass.
- Use original, medically reviewed decision content and named practitioner evidence on money and procedure pages.
- Do not treat the presence or absence of
llms.txt as an AI visibility signal.
AI visibility & readiness baseline
A separate, dated baseline. It does not estimate total LLM share of voice.
Google AI visibility
Pending
Google Search Console access is connected, but the available API does not expose the Generative AI performance report. Add the latest 90-day GSC AI Overview/AI Mode export before treating AI-feature impressions as a baseline.
Observed AI referral outcomes
Pending report
GA4 is connected to BodyFree. A read-only 90-day report of identifiable AI-assistant referrers has been requested; app, webview and copy/paste journeys are not fully observable.
Google AI citation monitor
Not yet approved
Set a client-approved, repeatable 20–30 query sample before paid Google AI checks. It should cover Sydney discovery, procedure research, comparisons, pricing and provider-choice questions.
Entity readiness: BodyFree has a verified GBP, current reviews, named practitioner demand, procedure pages and local business facts. The next gap is to validate first-party clinical evidence, structured data and citation consistency, then establish the controlled Google AI sample.
90-day authority priorities
No clinical, content or technical changes have been made as part of this audit refresh.
01 · High
Recover pricing, revision and gastric sleeve relevance
Evidence: these pages generated 25,115 combined impressions but average positions of 22.0–27.2 and CTRs below 0.32%.
Next step: prepare medically reviewed page briefs covering search intent, page hierarchy, FAQs, internal links, current funding information and consultation paths.
02 · High
Fix broken-page risk and map internal links from authority pages
Evidence: DataForSEO identifies five broken pages, while the surgeon profile and SADI-S page hold average positions of 6.6 and 5.1.
Next step: verify broken URLs and create an internal-link map from ranking pages to priority commercial pages using patient-appropriate anchors.
03 · Medium
Strengthen local entity consistency and review workflow
Evidence: the GBP carries 35 reviews at 4.1★ with recent, replied-to reviews and relevant specialist categories.
Next step: reconcile GBP services, website facts, practitioner information and citations; document a compliant request-and-response cadence.
04 · Baseline
Complete the AI visibility measurement inputs
Evidence: GSC and GA4 are connected, but the Generative AI report and controlled citation sample have not yet been recorded.
Next step: add the manual GSC AI export, run the approved read-only GA4 referral report, and approve the stable Google query set for quarterly comparison.
Sources: live Google Search Console property, 20 May–17 Aug 2026 compared with 19 Feb–19 May 2026; live Google Business Profile and review data; DataForSEO live backlink index; website retrieval on 20 Aug 2026. Search Console has normal reporting lag. Google AI is measured separately from organic web performance; GA4 records only identifiable referral traffic. This audit does not make clinical claims or replace medical, legal, privacy, technical or accessibility review.