Live Meta Ads performance, delivery status and the next actions required to protect and improve the remarketing lead flow.
| Metric | 19 Jun – 18 Jul | 20 May – 18 Jun | Change | Signal |
|---|---|---|---|---|
| Spend | $570.53 | $819.39 | -30% | Reduced delivery |
| Leads | 16 | 29 | -45% | Declining volume |
| Cost / lead | $35.66 | $28.25 | +26% | Efficiency decline |
| Link clicks | 131 | 245 | -47% | Reduced traffic |
| Frequency | 3.50 | 3.66 | -5% | Monitor once delivery resumes |
Active $35/day CBO
The account needs enough post-cap delivery before declaring a winning creative concept. The next test should be controlled, not a broad rebuild.
Finding: The $700.00 account spend cap is fully used and the active campaign’s budget remaining is zero.
Action: BodyFree should reset or raise the account cap using its Meta billing access, then confirm the campaign resumes delivery.
Expected impact: Restores eligibility to deliver. It does not by itself guarantee a return to the prior cost per lead.
Owner: BodyFree · Confidence: High
Finding: Meta recorded 16 leads, but campaign reporting cannot indicate whether they progressed to appropriate consultations or treatment.
Action: Review native lead-form submissions and CRM/clinic outcomes by source and concept. Define the minimum information needed to identify an eligible, contactable prospect.
Expected impact: Decisions after delivery resumes can prioritise quality, not just low CPL.
Owner: Kley AU + BodyFree · Confidence: High
Finding: All five active ad sets share the same warm audience, while CPL rose 26% period-over-period.
Action: After sufficient resumed delivery, compare concept-level leads, frequency and quality. Consolidate or test one variable at a time rather than splitting a small audience further.
Expected impact: Better evidence for the next creative and audience decision.
Owner: Kley AU · Confidence: Medium
| Task | Why | Owner | Due | Status | Success measure |
|---|---|---|---|---|---|
| Reset or raise Meta account spend cap | Campaign cannot deliver while the cap is exhausted | BodyFree | 24 Jul | Approval needed | Campaign becomes eligible to deliver |
| Verify resumed delivery and pacing | Confirm the recovery is operational before testing | Kley AU | 25 Jul | Planned | Spend, delivery and lead logging resumed |
| Review lead-form submissions and clinic outcomes | 16 platform leads need quality context | Kley AU + BodyFree | 31 Jul | Client input | Qualified-lead definition agreed |
| Prepare controlled concept recommendation | Five concepts target the same warm pool | Kley AU | 4 Aug | Planned | One-variable test or consolidation proposal |
| Implement approved changes only | Protect small-audience learning and lead flow | Kley AU | 7 Aug | Approval needed | Verified changes recorded |
| Review CPL, frequency and qualified lead trend | Determine the next budget/creative move | Kley AU | 18 Aug | Planned | Next monthly plan updated |
