A snapshot of where heather.com.au sits in Australian organic search right now.
| Area | Status | Notes |
|---|---|---|
| Site security (HTTPS, SSL) | Good | Homepage and Support at Home page load securely over HTTPS. |
| HTTPS redirect | Good | The canonical site resolves to the secure https://heather.com.au host. |
| robots.txt | Good | Available and references the live XML sitemap. |
| XML sitemap | Good | Live Rank Math sitemap index includes page, post and local sitemaps. |
| Canonicalisation | Good | Homepage and Support at Home page use matching self-referencing canonicals. |
| Meta descriptions | Good | Both checked pages include crawlable, service-focused meta descriptions. |
| H1 structure | Good | Both checked pages use a single clear H1. |
| Structured data | Good | Rank Math JSON-LD is present on the homepage and core service page. |
| Content depth | Good | Homepage and core Support at Home page both contain more than 900 words. |
| AI publishing guidance | Optional | An llms.txt file can provide publisher guidance, but its presence is not a Google ranking factor or an AI-visibility pass/fail signal. |
Commercial and service terms where Heather already ranks between positions 11 and 20.
| Keyword | Position | Monthly searches | CPC | Difficulty |
|---|---|---|---|---|
| can i buy a fridge with my home care package | #11 | 140 | $0.00 | Easy |
Easy: 0–10. Medium: 11–30. Hard: 31+. Heather's immediate wins are narrow, which makes the broader Brisbane service-page plan important.
The current position 11–20 opportunity, plus the paid-search value of Heather's priority market.
For each current position 11–20 keyword, this compares an estimated 1% current organic CTR with a 12% top-three CTR, applies a 2% enquiry rate, and values the missed clicks using current Australian CPC data.
| Keyword | Monthly searches | Google Ads CPC | Annual ad cost (top 3) |
|---|---|---|---|
| home care package | 6,600 | $6.76 | $64,247 |
| support at home | 4,400 | $7.85 | $49,738 |
| home care services | 2,900 | $11.83 | $49,402 |
| home care provider | 1,300 | $17.91 | $33,528 |
| home care package providers | 1,000 | $22.65 | $32,616 |
Organic visibility compared with domains already capturing aged-care and home-care demand.
| Domain | Total keywords | Page 1 | Est. traffic | Traffic value |
|---|---|---|---|---|
| agedcareguide.com.au | 24,298 | 11,936 | 261,259 | $810,872 |
| agedcareonline.com.au | 17,848 | 8,134 | 134,505 | $369,357 |
| dailycare.com.au | 11,406 | 3,980 | 61,134 | $198,625 |
| svcs.org.au | 4,475 | 1,309 | 48,794 | $210,706 |
| rightathome.com.au | 2,837 | 765 | 24,892 | $170,858 |
| heather.com.auYou | 37 | 5 | 59 | $271 |
| Keyword | Your position | Number 1 ranking domain |
|---|---|---|
| support at home packages | Not in top 20 | myagedcare.gov.au |
| support at home provider | Not in top 20 | myagedcare.gov.au |
| support at home packages brisbane | Not in top 20 | justbettercare.com |
| home care services brisbane | #18 | justbettercare.com |
| home care providers brisbane | Not in top 20 | svcs.org.au |
| in home care brisbane | Not in top 20 | justbettercare.com |
| in-home aged care brisbane | Not in top 20 | svcs.org.au |
| respite care brisbane | Not in top 20 | svcs.org.au |
| change home care provider | Not in top 20 | health.gov.au |
High-value topics and search terms with little or no Heather Senior Care visibility.
| Keyword | Monthly searches | CPC |
|---|---|---|
| aged care at home | 3,600 | $6.34 |
| home carers | 5,400 | $10.14 |
| in home carers | 1,300 | $11.94 |
| private home care | 390 | $16.19 |
| respite care in-home | 1,600 | $6.51 |
| homecare providers near me | 480 | $21.91 |
| 24 hour home care services | 210 | $10.72 |
| home care nursing service | 110 | $10.89 |
| elderly companionship | 70 | $3.88 |
| what can i spend my aged care package on | 1,000 | $2.94 |
| home care package wait times | 50 | $0.00 |
| home caregiver | 5,400 | $10.14 |
| nurse home care near me | 8,100 | $4.20 |
| aged care services at home | 3,600 | $6.34 |
| elder caregivers | 2,900 | $7.60 |
These are proven terms with visibility on competitor domains but little or no Heather visibility. The biggest structural gap is local service landing content: Heather appears at #18 for 'home care services brisbane' but is absent from the top 20 for most other core Brisbane queries.
Verified Google Business Profile signals that influence local visibility, trust and enquiries.
| Business name | Heather Senior Care & NDIS |
| Category | Home health care service |
| Address | Level 3/20 Park Rd, Milton QLD 4064 |
| Phone | +61737209122 |
| Profile claimed | Claimed |
| Photos | 12 |
| Business | Rating | Reviews |
|---|---|---|
| Healthcare and Staffing Solutions Australia | 5 | 62 |
| Medical Staff - Nursing Agency | 4.1 | 9 |
| Focus Care - Brisbane | 4.4 | 5 |
| Generation Care | 5 | 1 |
| Regional Health Care Group | 5 | 1 |
The profile is claimed and has 22 reviews, but the 4.1 rating is split between 17 five-star and 5 one-star reviews. The larger risk is profile consistency: Google still lists the legacy website heatherhill.com.au while the live site is heather.com.au. Update the GBP website URL and use a review-response and review-generation process to improve trust, recency and local conversion.
A dated starting point for AI discovery and off-site authority. This is a measurement baseline, not a claim of total LLM share of voice.
| Signal | Status | What it means |
|---|---|---|
| Google AI citations | 3 records | DataForSEO’s Australia / English Google AI Overview index returned three records with heather.com.au as a cited source. One tracked query, “senior care at home”, explicitly listed Heather among provider options. |
| Other LLM platforms | Not comparable | DataForSEO’s ChatGPT dataset is US / English only, so it cannot be used as an Australian Heather baseline. This audit will not infer ChatGPT visibility from Google data. |
| Backlink authority | Early | The domain currently has 10 live backlinks from 10 referring domains, including four Australian sources. That is a small authority base for a competitive Brisbane care market. |
| Link trend | Declining | DataForSEO recorded 15 backlinks / 13 referring domains in January 2026, versus 10 / 10 in this baseline. Rebuild relevant local and sector authority rather than pursue volume. |
| Quality watch | Review | Two recent referring domains carry elevated spam signals (70+). Review source relevance before taking action; this is not, by itself, a recommendation to disavow. |
| AI referral outcomes | Baseline pending | GA4 can report identifiable assistant referrals, sessions and enquiries. It cannot measure assistant mentions, and untagged/app traffic may be recorded as Direct. |
We will compare the same Australian Google AI source-citation method, the live backlink/referring-domain counts and observable GA4 AI referrals each quarter. The controlled sample will show change over time; it will not be presented as total LLM market share.
Heather has sound technical basics, but four strategic gaps limit lead growth.
The fastest path to more qualified leads is a focused Brisbane Support at Home landing architecture, backed by provider-comparison content and a cleaner local entity footprint.
Sequence the work around conversion intent rather than publishing volume.
Moving the current position 11–20 opportunities into the top three alone models at roughly 15 additional visits and 0 enquiries per month. The larger opportunity is new visibility across the Brisbane service terms where Heather is currently outside the top 20.
This research shows the search demand, competitive gap and first pages to improve. The next step is to confirm the target service areas and implementation order.
Contact Kley →