All 21 Meta-attributed leads came from the Seniors & Carers ad set, which received 93% of account spend.
Performance snapshot
Last 30 complete account days. Leads use Meta’s canonical “lead” action and are not added across duplicate action aliases.
Spend$590.771 active lead campaign · $20/day
Leads21Meta-attributed lead actions
Cost / lead$28.13Spend divided by canonical leads
All clicks2614.11% all-click CTR · $2.26 all-click CPC
Seniors & Carers delivered every lead in the first full 30-day window. That ad set produced 21 Meta-attributed leads at $26.28 each. Family Decision Makers spent $38.94 and recorded no leads in the same window.
Ad set performance
The campaign and both ad sets are currently active. Results reflect Meta’s 1-day click attribution setting.
| Ad set | Delivery | Spend | Impr. | Reach | Link clicks | All-click CTR | Leads | Cost / lead |
|---|---|---|---|---|---|---|---|---|
| Seniors & Carers 55+ · SEQ | Active | $551.83 | 5,874 | 2,942 | 158 | 4.22% | 21 | $26.28 |
| Family Decision Makers 40–65 · SEQ | Active | $38.94 | 482 | 336 | 8 | 2.70% | 0 | — |
What the data says
The Male Seniors & Carers ad generated 19 leads at $26.39 each. The Heather variant generated 2 leads at $18.91 from a much smaller spend base.
The last 7 complete days produced 5 Meta-attributed leads from $119.72 spend, a $23.94 cost per lead.
Recommended next moves
Priorities for 24 July – 23 August 2026. Recommendations are plans until Kley approves implementation.
High priority
Protect the Seniors & Carers lead driver
Finding: Seniors & Carers generated all 21 Meta-attributed leads at $26.28 each and received 93% of spend.
Action: Keep it as the control while monitoring frequency, cost per lead and verified lead quality each week.
Expected impact: Maintain lead flow without assuming platform-attributed leads are qualified.
Confidence: High · Owner: Kley AU
High priority
Diagnose Family Decision Makers before more spend
Finding: Family Decision Makers spent $38.94, produced 8 link clicks and recorded no leads in the reporting window.
Action: Review audience delivery, creative relevance and lead-form path, then propose a pause, rebuild or new test for approval.
Expected impact: Stop unproductive spend or identify a clearer route to family decision-makers.
Confidence: High · Owner: Kley AU
Medium priority
Run a controlled creative test
Finding: The Male Seniors & Carers ad produced 19 leads at $26.39; the Heather variant produced 2 at $18.91 from a much smaller sample.
Action: Use the Male ad as control and test a Brand Guide-aligned Heather concept with a defined budget and decision rule.
Expected impact: Learn whether Heather-led trust messaging can sustain efficient lead volume.
Confidence: Medium · Owner: Kley AU
High priority
Connect Meta leads to care-fit outcomes
Finding: Meta reports 21 leads, but campaign reporting alone cannot show eligibility, service fit or enrolment outcome.
Action: Reconcile native-form leads with Heather’s intake records and tag qualified, contacted and progressed outcomes.
Expected impact: Optimise towards real Support at Home opportunity quality.
Confidence: High · Owner: Kley AU + Heather
This month’s action plan
Planning window: 24 July – 23 August 2026. Statuses will be updated as work progresses.
| Task | Why | Owner | Due | Status | Success measure |
|---|---|---|---|---|---|
| Audit Family Decision Makers audience, creative and form path | $38.94 spend and no leads | Kley AU | 29 Jul | Planned | Root-cause summary and recommendation documented |
| Draft control-versus-challenger creative test | Current results are concentrated in one ad | Kley AU | 31 Jul | Planned | Test brief includes budget, audience and decision rule |
| Approve Meta audience and creative changes | No campaign changes occur without approval | Kley AU | 3 Aug | Awaiting approval | Approved change set recorded |
| Reconcile Meta leads with Heather intake outcomes | 22 platform leads need quality validation | Kley AU + Heather | 4 Aug | Awaiting approval | Leads tagged contacted, qualified and progressed |
| Implement approved Meta changes | Execution follows Kley’s review | Kley AU | 7 Aug | Awaiting approval | Only approved changes are live and logged |
| Run weekly lead-quality and CPL checks | Protect the active lead driver | Kley AU | 23 Aug | Planned | Weekly CPL, frequency and qualified-lead trend recorded |
Completed changes & outcomes
Verified work will be carried forward here each month so the client can see what changed and what happened next.
No approved in-platform changes recorded yet.
The 24 July review confirmed the campaign and both ad sets remain active. Approved work will move here only after implementation is verified; outcomes will remain pending until enough post-change data exists.
The 24 July review confirmed the campaign and both ad sets remain active. Approved work will move here only after implementation is verified; outcomes will remain pending until enough post-change data exists.
Source: live Meta Ads account act_1524837848593388, account timezone Australia/Brisbane, currency AUD. Metrics were pulled read-only on 24 July 2026. Meta returned several duplicate lead-related action labels with the same count; this page uses the canonical “lead” count once. Results are platform-attributed, not independently verified incrementality.