Heather Senior Care

Agreement for Digital Marketing Services

This Agreement is made Between Kley AU Pty Ltd (referred to as "we", "us", or "Kley AU"), located in Gold Coast, and Heather Senior Care (referred to as "you" or "Heather").

Summary: Let's Get Started!

We're incredibly excited to partner with you to boost your digital presence and achieve your marketing goals. This document outlines our mutual understanding for the digital marketing services we'll provide. We believe in clear communication, so we've kept the language straightforward and free of unnecessary jargon. Our aim is to ensure a successful, transparent, and long-lasting collaboration, setting clear expectations for both parties.

Your Investment: Our Digital Marketing Packages

You are hiring us, Kley AU, to provide ongoing digital marketing services based on the monthly package you select, as detailed in our proposal. This will be a monthly recurring service.

What We Both Agree To

As our valued client, Heather, you agree to:

Authority: You confirm you have the full power and ability to enter into this agreement on behalf of Heather Senior Care.

Collaboration: Provide us with timely access to any necessary information, assets (like brand guidelines, product details, relevant data, or access to your existing accounts), and approvals as requested to help us perform our work efficiently.

Feedback: Review our strategies, reports, and content, providing constructive feedback and timely approvals to keep the momentum going.

Deadlines: Adhere to agreed-upon deadlines for providing information or approvals, as these are crucial for successful campaign execution and optimisation.

Payment: Stick to the payment schedule outlined in the "Payments & Termination" section below.

As your dedicated digital marketing partner, Kley AU Pty Ltd, we agree to:

Expertise: Apply our experience and skills to perform the agreed-upon digital marketing services professionally and efficiently, always striving for the best possible results.

Effort: Endeavour to meet all strategic objectives and timelines. We understand that success in digital marketing is often a collaborative effort, and we cannot be held responsible for delays caused by late supply of materials or approvals from your end.

Confidentiality: Maintain the confidentiality of any sensitive business information you share with us.

Transparency: Provide monthly updates (15th of every month) and reports on campaign performance, offering clear insights into our progress.

Our Digital Marketing Services: The Nitty Gritty

Our services will be delivered based on the scope defined in your chosen package and further detailed in the 3-Month Digital Marketing Action Plan we develop together. This will include strategic planning, campaign execution, optimisation, and reporting across agreed-upon channels.

Strategy & Campaigns: We will design, implement, and continuously optimise your digital marketing campaigns across agreed-upon channels (e.g. SEO, paid advertising, social media, content marketing). The specifics will be tailored to your business goals and outlined in your 3-Month Action Plan.

Content & Creative: Where included in your package, we will develop content (e.g. ad copy, social media posts, blog outlines) and creative elements necessary for your campaigns. You are responsible for providing factual accuracy for any content related to your business, products, or services.

Tools & Platforms: We utilise a range of industry-standard third-party tools, software, and platforms (e.g. Google Ads, Google Analytics, Ahrefs, SEMrush, social media management tools, email marketing platforms) to deliver our services. While we configure and manage these for your campaigns, their use is subject to the respective owner's license agreements. We do not own these third-party solutions, and their terms of service apply.

Changes & Revisions to Scope

Our monthly package is based on an agreed scope. Digital marketing is a dynamic field, and we're always open to adapting strategies. If you wish to significantly change the strategic direction, add new marketing channels, or request work beyond the agreed scope, we will discuss this transparently. Such changes may require adjustments to the monthly investment or project timelines and will need your prior agreement before implementation. We may request these changes in writing to ensure clarity.

Performance Expectations

While we apply best practices and our expertise to drive results, the online landscape is constantly evolving. We cannot guarantee specific rankings, traffic levels, lead volumes, or sales figures due to numerous factors outside our direct control (e.g. search engine algorithm changes, competitor actions, market shifts). Our commitment is to continuous optimisation, transparent reporting on performance, and diligent progress toward your goals.

Legal Stuff

Limitation of Liability: While we strive for excellence, we cannot guarantee that all our digital marketing efforts will always be error-free or that specific outcomes (like guaranteed sales or top search rankings) will occur. Therefore, we cannot be liable to you or any third party for damages, including lost profits, lost savings, or other incidental, consequential, or special damages arising from our services, even if you have advised us of such possibilities.

Severability: If any part of this agreement is found to be unlawful, void, or for any reason unenforceable, that specific part will be deemed separate from this agreement, and the rest of the agreement will remain valid and enforceable.

Copyrights & Ownership

Client Ownership: You retain full ownership of all intellectual property, text, images, brand assets, and existing data you provide to us.

Our Ownership: We retain ownership of the methodologies, proprietary tools, and insights developed by Kley AU Pty Ltd during the provision of services. Any content we create specifically for your campaigns (e.g. ad copy, social media posts, campaign creatives) is licensed to you for use within the scope of our agreement and for the duration of the campaigns. Upon termination of our services, you will have access to the data, reports, and campaign assets generated that are exportable from the platforms.

Payments & Termination

Monthly Fees: Your selected monthly digital marketing package will be invoiced monthly in advance at the agreed-upon rate. Payment is due within 7 days, upon receipt of invoice.

Termination: This agreement will continue on a month-to-month basis after the initial 3-Month Digital Marketing Action Plan period. Should you wish to cancel our services, we require 30 days' written notice of cancellation. Upon receiving this notice, we will conclude our work professionally within that 30-day period, ensuring a smooth handover of any accessible data and campaign assets to you.

Final Touches

Non-Transferable: This agreement cannot be transferred to anyone else without our written permission.

Governing Law: This agreement is a legal document and will be governed by the laws and exclusive jurisdiction of the courts of Queensland, Australia.

Authorisation for Lift-Off!

By digitally signing under Next Steps, you acknowledge and agree to the terms and conditions outlined in this Digital Marketing Service Agreement.